This is kind of exciting! I actually stumbled upon a Makeup Forever HD Foundation dupe! As many of you know, this particular foundation is one of my absolute favorites! I actually ventured out and bought it because Jaclyn Hill was raving about it on one of her videos. Seeing as how I had just begun a YouTube channel with my sister, I felt compelled to grab a foundation that looked natural and good on film.
Guys, I was OBSESSED with this foundation, and now I have finally run out. However, I actually hesitated to buy it because of the crazy price…so, I did some snooping online. I needed buildable coverage, longevity, blendability, a great color range, and a great price. And the results actually surprised me! What is the Makeup Forever HD Foundation dupe?
L’Oreal True Match Super Blendable Makeup! Check out my break down below!
Makeup Forever HD Foundation
|Meets All Claims|
L’Oreal True Match Super Blendable Foundation
|Meets All Claims|
As you can see, both of them get the same rank for coverage. They are both buildable and have a natural finish (not too dewy or too matte – It just looks like even toned skin). I prefer a medium coverage that’s just enough to even out my skin tone without looking like my face is caked, and both of these work wonderfully well for my wants with just one pump* blended all over my face. However, I tried, and they are buildable and can reach full coverage fairly easily!
*I say pump because the Makeup Forever HD Foundation comes in a pump and the L’Oreal foundation does not. I used as much of the L’Oreal foundation that equals one pump from Makeup Forever’s foundation.
Both of these are super easy to blend. Just either dab dots all over your face or use a palate or the back of your hand and a makeup brush or sponge to pick up the product. Blending them into the skin takes nearly no time at all! They blend really well in the awkward areas such as in between the brows, on the sides of the nostrils, and in areas that usually crease such as the eye area and around the mouth.
Not only do they blend well as plain foundation, they also allow for seamless blending when using concealers. Be they under eye or stick concealer for blemishes, this foundation has the ability to melt the two together so that there is not line of demarcation where you put new/different product. Because, trust me, I’ve used some foundations that would not allow for concealer to be blended on top of it.
Ok, so Makeup Forever HD Foundation beats out L’Oreal for this one. With a whopping 40 shade options, Makeup Forever HD Foundation takes the cake since L’Oreal only has 32. HOWEVER, I actually prefer L’Oreal’s color options a little better. Here’s why: Makeup Forever has tons of shades, but it can be very tricky to find the color that is just right for you. To find the shade you need, you need to ask a Sephora worker or makeup artist at the booth to shade match you. I always felt a little embarrassed by this because I feel like I should know what color of makeup I need, you know? That might just be me, though.
L’Oreal offers THREE different undertones that change the game, man. They have a set of foundation for cool tone, a set for neutral, and a set for warm. This makes it much easier to find the shade you need. Just look at the veins on the underside of your wrist. if they are blue, you are cool toned. If they are green, you are warm toned. If they are blue and green, you are neutral.
But that’s not all! L’Oreal has True Match Technology in this formula to match your skin tone, so even though they don’t offer as many shades in as many bottles, the makeup itself can lend itself to more than one shade depending on your skin tone. That way, picking up a color is super forgiving.
So, Makeup Forever technically wins since it has more options, but I love how easy it is to actually find your shade with L’Oreal.
While neither of these is super long-wearing (I mean, they aren’t going to come off in an hour or two, but don’t expect either to last all day in Texas heat), they actually stay on fairly well with the weather down here and all. I can apply both of these in the morning and will look relatively decent by the time I make it home after a long day. With a few blotting sessions here and a touch up after lunch there, they really aren’t overly demanding.
If you wear them without setting with powder, you may see more wear off as the day goes on from eating, talking, rubbing, etc. But if you set them with powder, they actually will stay all day. If you bake with them, they will also stay in place more.
It’s just your personal preference on how you like to wear your makeup. For me (setting and baking), I can put my makeup on in the morning and I’m pretty good by the end of the day.
Ok, I have yet to find the perfect foundation that doesn’t settle in fine lines. I talk so much and my face is so expressive that by the end of the day, I’ll see creases around my mouth, eyes, and forehead. I’ve come to accept this as just how my face is. No biggie.
But, both of these actually did a good job at not settling in my lines. Neither one is perfect, and they won’t settle much if you bake your concealer. By the end of the day, I’ll see indents around my mouth and forehead, but they actually do a great job at not completely settling.
I’m still playing around with different ways to set my makeup (loose powder? pressed? bake? cook? etc.), so I may come back and edit this if I find a way that makes foundation indestructible.
Meets All Claims
Ok, Makeup forever beat out L’Oreal by a smidge in this one, but that is only because Makeup Forever’s claim is more detailed and more definitive to prove than L’Oreal’s.
From the Sephora website:
Developed specifically for the film and TV industry’s most advanced technology, Ultra HD Liquid Foundation creates a naturally flawless complexion—in and out of the spotlight. Invisible under the latest, super-focused 4k lens, this revolutionary foundation features uniquely-coated pigments that provide medium to buildable coverage with an even lighter weight, second-skin texture that looks just like skin. This formula leaves your complexion with the same flawless results that you’d achieve with a flat foundation brush in a tap and stretch motion. It contains hyaluronic spheres to ensure comfortable wear on all normal, dry and combination skin types, and it lasts all day, leaving a natural-looking finish. Now available in an expanded range of 40 shades to match all skintones, Ultra HD is the perfect everyday foundation for a flawless complexion—and it doesn’t require touch ups.
First of all, it really does perfect the way skin looks. I used it for HD filming for months, and it looks stunning on and off camera. My only issue with their claim is that I have to make minor touch ups during a full day of wear. If I didn’t have to eat, drink, or talk a lot, I may not have to touch it up, but I love my tea, food, and talking.
From the L’Oreal Paris website:
With patented color technology, True Match™ Makeup precisely matches your skin’s tone and texture and coordinates perfectly with True Match™ Powder, Blush, and Concealer. Formulated with Precise Match™ Technology so you can control coverage and fine-tune it. Ultra-pure formula contains no oils, fragrances, or pore-clogging fillers, so all you see is beautiful, radiant, flawless skin. With Vitamins A and C, wheat germ and grape fruit extract to keep your skin nourished, protected and healthy.
While I agree that the makeup matches your skin tone and texture, I can’t really say how much it nourishes and protects my skin. Sure, it feels nice on the skin, but I can’t really tell if it’s doing what it claims to do. Granted, it probably protects because of the SPF, but that’s the section below.
Makeup Forever wins here. Hands down. Their makeup comes with a pump! Both of them come in at 1 oz., so both are travel safe, but I would pick the Makeup forever to travel with. Why? It has a pump (did I mention that?), and it has a cap that clicks on. Both of them are glass, though, so be sure you don’t drop it at all.
Actually, the packaging for the L’Oreal one is what kept me from buying it all these years. Sure it’s been on my radar, but I just couldn’t get over the fact that I would have to pour the make up on to my hand. 1) that seems wasteful since you can pour too much product very quickly, and 2) it’s not very sanitary. However, with how L’Oreal has been rocking the makeup game, I decided to just go ahead and take the leap. I’m so glad I did!
L’Oreal wins here since the Makeup Forever does not have any SPF at all. After all, it was designed for film and photography.
I know you’re thinking, “But, Lindi, L’Oreal wasn’t created to be for film and photography!” Yes and no…It wasn’t created specifically for film and photograph, but if applied properly and blended, it looks just as good as the Makeup Forever.
The SPF of the L’Oreal does create a slight white cast in flash photography, but it really isn’t all that noticeable. The SPF is only at 17, so it’s not too white in flash. And if you set it with powder, you can’t even really tell at all!
As you all know, I’m a firm believer in SPF for sun protection and anti-aging, so any foundation that has SPF is a winner in my book! I’m not too concerned with the low SPF though, because I use SPF moisturizer every day (even when filming!), and I’ve had no problem with white cast.
Here’s the kicker. L’Oreal and Makeup Forever are super similar. One has better packaging and one has SPF; those are really the only differences that really are different. That and the price. Wowzers is there a price gap!
Makeup Forever HD Foundation for 1 oz. rings up at $43!!!!
L’Oreal True Match Super Blendable Foundation for 1 oz. rings up at $10!
We can all see who the winner is here.
Overall, I found these two foundations to be so similar in look, feel, effect during the day and in person, I labeled L’Oreal as a dupe for Makeup Forever. However, I should leave you with this. If you are looking for an actual HD foundation that you want to use specifically for photos and film, I hear that the Revlon Photo Finish HD foundation is the dupe you are looking for. I haven’t actually tried it out yet (it’s on my list!). I just wanted to find a natural looking foundation that rivaled what I got when I wore the Makeup Forever foundation on a daily basis and not for anything special. As far as I can tell, the L’Oreal foundation holds up well on camera and on film, but as it is not labeled as an HD foundation, I am not going to declare that it is a 100% dupe for Makeup Forever if you intend to use it as an HD foundation.
I hope you enjoyed this post! I’m actually working on getting around to testing out the Revlon Photo Finish HD compared to the Makeup Forever HD. I just haven’t yet.
Thanks for reading!